Marketing analytics is the practice of measuring, managing and analyzing marketing channels and campaigns performance to maximize their effectiveness and optimize return on investment (ROI). Marketing analytics metrics and dimensions allows marketers to be more efficient at their jobs and enables big growth opportunities for […]

Effective landing pages can be your best asset for generating more leads and income with your website. I advice to implement web analytics tool on your website, if you did not yet and add track your website visitors and call to actions stats. It’s the most important thing […]

If you own a business website then website visitors tracking tools are important to measure your success. It is very important to have increased number of visitors and their engagement each day. However, an enormous number of visitors is not just enough. Caring and converting those […]